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Give them a way to see what you mean.

The model is sophisticated. The product is promising. The idea has taken years to develop.

Your audience needs an entrance.

A picture can reveal a relationship. A few well-chosen words can preserve the distinction. An interaction can let a person ask the question the presentation did not anticipate.

A hand adjusts a gate between a large glass lens and a tilted plate, with amber rectangular light frames following a curved copper rail.

Make understanding part of the creation.

Howard Pearlmutter built the animated virtual-reality web system that made complex factory designs inspectable for GM and Ford executives. He completed the commercial product in nineteen weeks and wrote all its application code.

Follow the idea from technical model to executive inspection.

His experience also includes geometric animation, NASA's human interface to simulation, and a rich-media showroom.

Choose the form through what the person needs.

An interactive explanation, media prototype, or technical story can each open a different way into the subject.

NASA, Apple, Disney, Xerox, HP, Kodak, CBS, Fujitsu, CSC, Capital One, Symantec, and the Financial Times are among Howard's development and consulting clients.

Begin with what you want someone to understand.